Square One - A Simple Start

New Marketing Tool - EtsySaver

EtsySaver is a website where Etsy shoppers can find new coupon codes for their favorite shops.
Etsy shop owners can submit their own coupon codes to EtsySaver to get a wider audience for their sales.

Check out the Etsy article that was written about here.

Porfolio Viewing - Quickest way

You might be wondering - Why do I need a portfolio? We are visual people and what better way to show your products, but through a portfolio. Let's say if your out and you see a perfect moment to give your business card to someone. You might think you will just hand that business card and walk away. What if that same person asks you " What do you do?" How can you show this potential client what you can do for them?

YOUR PORTFOLIO!

Is your first impression of your business

I think since we are in the new age of technology you to must adapt and be new age as well. Take some time out and make a 1-2 minute (max) slideshow or movie of all your products and upload it to your phone. Many people out there have Iphone, Android, or 4G phones that you can upload these videos. Even if you don't have one of these fancy phones you can still make a 30 second clip of your products.

Think of where you can show this portfolio at: Craft shows, while waiting in line at joann's, at the grocery store, craft stores, business meetings, wedding planners, boutique owners, and many more. You can use this portfolio to your advance.

What to show in your 1 minute portfolio?

1.Your most popular products

2. Middle of the portfolio - Not so popular

3. Back to more popular items

4. DO NOT play music

5. DO NOT have your photo in the clip

6. DO NOT put your URL at the end of the video clip (that's why you gave your business card)

Take this small 1-2 minute clip as your presentation piece of your online store.

Marketing 101- Getting to know your Customer

Where to start when it comes to marketing your Etsy shop? Do you get anxiety just thinking of all the different job duties you need do? Let's make things a little bit easier for you : )

What is Marketing?
"Marketing is about producing what you can sell, rather than just selling what you can produce"

Marketing incorporates or impacts heavily upon all of the following activities:
Market Research
Competitor Analysis
Pricing Strategy
Public Relations
Customer Service
Promotions
Brand Development
Company/Corporate Identity

Scared yet? Ready to get everything soaking in? Get that cup of coffee and let's get started.

Knowing Your Customers

Okay, we've mentioned already that the first, golden rule of marketing is to be customer focused. The fact is, that the better you know your customers, the better you can anticipate their needs, the better you can serve their needs, and the better you'll be able to sell them what they want and make them delighted about it. So in this post, let's look at how to get to know your customers.

The more you can learn about your customers, both existing and potential, the better. Watch them, find out all you can about what they want and what they value. Talk to them and ask them questions. Make friends and allies of your customers. Show them that you both have the same goal of making them happier at heart.

Break down your clients into these categories:

Untouched - The customer we haven't reached and who hasn't heard about us.
Unmoved - This customer has heard of us, our marketing has reached them, but they are not ready to buy.
Prospect - This customer is considering buying, maybe from us, or maybe from a competitor. We're in the running, but haven't closed the sale.
Customer - This customer has made a one-off purchase from us.
Client - This is a happy customer who has returned to buy from us again, and is now a regular client.
Advocate - This customer not only buys from us himself, but also recommends us to others he knows.
Lost - This customer use to buy from you, but does not anymore.

Look for future posts on Marketing 101