What is Marketing?
"Marketing is about producing what you can sell, rather than just selling what you can produce"
Marketing incorporates or impacts heavily upon all of the following activities:
Market Research
Competitor Analysis
Pricing Strategy
Public Relations
Customer Service
Promotions
Brand Development
Company/Corporate Identity
Scared yet? Ready to get everything soaking in? Get that cup of coffee and let's get started.
Knowing Your Customers
Okay, we've mentioned already that the first, golden rule of marketing is to be customer focused. The fact is, that the better you know your customers, the better you can anticipate their needs, the better you can serve their needs, and the better you'll be able to sell them what they want and make them delighted about it. So in this post, let's look at how to get to know your customers.
The more you can learn about your customers, both existing and potential, the better. Watch them, find out all you can about what they want and what they value. Talk to them and ask them questions. Make friends and allies of your customers. Show them that you both have the same goal of making them happier at heart.
Break down your clients into these categories:
Untouched - The customer we haven't reached and who hasn't heard about us.
Unmoved - This customer has heard of us, our marketing has reached them, but they are not ready to buy.
Prospect - This customer is considering buying, maybe from us, or maybe from a competitor. We're in the running, but haven't closed the sale.
Customer - This customer has made a one-off purchase from us.
Client - This is a happy customer who has returned to buy from us again, and is now a regular client.
Advocate - This customer not only buys from us himself, but also recommends us to others he knows.
Lost - This customer use to buy from you, but does not anymore.
Look for future posts on Marketing 101
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